Sahara Force India is pleased to welcome DUO, a market leading industrial engineering brand, as a new partner ahead of the 2018 season.
DUO’s logos will be visible on the team’s 2018 car next week when the covers are pulled off the VJM11 in Barcelona. Branding will be located on the car’s rear crash structure and elements of the front wing.
Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “I’m pleased to welcome DUO as our newest partner as they venture into Formula One for the first time. DUO’s business shares many parallels with the motorsport industry, especially precision engineering and manufacturing, and Formula One is an ideal platform to showcase their brand and technology.”
Alex Moss, CEO at DUO Group: “We’re very excited about our new partnership with Sahara Force India. We have been involved in motorsport for some years, but it’s our first venture into Formula One. We have huge respect for Sahara Force India and what they have achieved over the last few years. They always deliver outstanding results and often punch well above their weight with tremendous efficiency. We really admire their racer’s attitude and it’s one of the reasons we chose to support the team. This partnership offers a great opportunity for us to develop our brand awareness on a global scale.”